"nEW pAtiEnT SpeCiaL" / Quality Care > Marketing Gimmicks

You ever hear the phrase, “If you pay, you pay attention?” No? Well you’ve had to have heard of “you get what you pay for” then right?

I just bought a knock off Athlemon shirt from Amazon for $16 vs the Lululemon shirt I could have bought for $60. And guess what?! The quality is definitely 3.75x less. Which means it won’t last as long in the closet and therefore I’ll have to keep buying new ones more often.

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Expectations of Pain / An utterly confusing relationship.

As a Chiropractor, we work within the realm of helping individuals not only get out of pain but avoid it by increasing their performance capacity as well. It’s been through these experiences of helping people that I’ve been able to gain the importance of these values and lessons which are worth sharing and elaborating on.
As patients not only are you expected to do "exercises" you are also expected to allot time for walks in nature, meditate, journal, sleep 8-9 hours, eat 10 servings of vegetables - oh and still show up for work on time after getting kids ready for school...before picking them up and making sure their homework is done, they aren't getting too much screen time, dinner is something everyone can enjoy and that they actually shower before bed

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What's the Difference?! Sports Chiropractic vs. Traditional Chiropractic

“We’re not better. We’re just different.”
I struggled to find the most precise way to illustrate the difference between what we do and what a “normal chiropractor” does until I had a phone call today with a potential patient and the phrase above just came out of my mouth without thinking.
As Sports Chiropractors we work to solve the puzzle of WHY you’re feeling the way you’re feeling. This means a more thorough assessment as well as more thorough treatment. It doesn’t stop there. The person who has the most control of the situation is the patient - so we expect them to do some work as well in-between sessions.

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SHUT. YOUR. MOUTH! / Nasal Breathing

While at rest (parasympathetic nervous system drive) we should be mostly nasal breathing. Merely by breathing through our nose, we stimulate more diaphragmatic inhales and exhales. Our Parasympathetic Nervous System is known as the ‘rest and digest’ system whereas our Sympathetic Nervous System is responsible for the ‘fight, flight, or freeze’ response.

Now, which one of those systems do you think we should be tapping into most throughout the day?

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Thermogenesis / Hot & Cold Therapy

That dude in the truck cuts you off at the zipper merge, we have a giant deadline coming up, and your kid is throwing a tantrum in the back seat. Stress is a bugger. But we can learn to handle it a LOT better.

How? Just like any exercise or habit. From repeated and conscious attention to it. Simply by forcing ourselves into micro-stressors helps us mitigate our responses to more expansive ones. This is not akin to being afraid of heights and deciding to 'get over it' and walk a tightrope between two skyscrapers. Go back and read the first sentence of this paragraph again. Repeated and conscious attention. We have to be mindful and deliberate with how we proceed through the stressors.

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The SIMPLE Way to Form a Habit / Happy [early] New Year!

Habits are defined actions triggered automatically by a contextual cue that is linked to performance (1). To make sense of this, let’s think of an easy day-to-day example. Think about the habit of putting on our seat-belts (defined action) after we get into our car (contextual cue)

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